Festival Lektvar

In 2025, I was invited to join the marketing team behind Festival Lektvar, a game festival bringing together students, solo developers, indie creators, and game enthusiasts through exhibitions of game projects and game-related art, talks, and workshops centered on creativity and game development. I joined with just two weeks remaining before the event, at which point only around 60 attendees had registered, tasked with boosting visibility and attracting attendees in the final stretch of the campaign. During this first edition, I managed the festival's social media channels, developed communication strategies, coordinated marketing activities, communicated with partners and participating organizations, and oversaw the distribution of promotional materials. The event ultimately welcomed approximately 180 attendees.

Following the success of the first edition, I was invited to return in 2026 as Lead Marketing for the festival. My responsibilities expanded to leading the entire marketing team while continuing to oversee communication strategy, social media, partner relations, and promotional campaigns. Under this expanded role, the second edition grew to approximately 260 attendees, further extending the festival's reach across the Czech game development, cultural, and educational communities.